I'm Josephine
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a Brand &Website that shows you give your clients so much more than photos
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Your Showit Designer and Friend
Want to attract mamas who value beautiful motherhood portraits? I design brands and websites that tell your story, the way you tell theirs - authentically and thoughtfully.
My years photographing these precious moments showed me exactly what makes families connect with their photographer, and now I help you create that same connection
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth and dedication, and I couldn’t be more excited to share it with the world!

Let me tell you, this journey of creating a Custom Brand for Rachel Elisabeth Photography has been quite the ride!
When Rachel first came to me with her vision of a simple, yet distinctive brand for her photography business in Charleston, I knew we were in for something special. The photography scene in Charleston is vibrant and full of talent, so we wanted to create something that would resonate with Rachel’s unique style and approach.
Oh, and let me tell you about this font we worked with – it was a very, very stubborn font that we finally got tamed in true Cowboy (or Cowgirl) style. It was a bit of a Wild West showdown, but in the end, we came out victorious!
Now, let me tell you about the exciting part where Rachel’s brand really came to life – her website! We used one of my Cathereine Showit template as the foundation, and it turned out to be the perfect starting point for Rachel’s vision.
We worked closely together throughout the design process. It felt like a true collaboration, with both of us contributing our ideas and expertise to shape the final result.
We adjusted colors, fine-tuned layouts, and carefully selected which of Rachel’s gorgeous photos to showcase. Every decision was made together, combining Rachel’s artistic eye with my design experience. It was genuinely enjoyable to see how we could adapt the Catherine template to perfectly suit Rachel’s unique style and needs.
I’ll let you in on something – when we finally hit that launch button, I may have shed a little happy tear. Okay, maybe more than one! But that’s how much this project meant to me. Seeing Rachel’s reaction, feeling her excitement – that’s why I do what I do.
So, there you have it, friends. The story behind Rachel Elisabeth Photo’s new brand and website. It’s more than just a design project – it’s a testament to the power of patience, perseverance, and pouring your heart into your work.
Are you feeling inspired to update your own brand? Or maybe you’re just starting out and want to create something that truly represents you? I’d love to chat! Let’s grab a virtual coffee and talk about how we can bring your vision to life, with all the care, love, and maybe a little stubborn font-wrangling it deserves. Reach out, and let’s start this journey together!








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A motherhood photographer turned all-inclusive designer, designing custom Showit websites, branding, and copy that capture your heart and help mothers feel understood, cared for and confident booking you.
Let us create a Showit website for you that makes mothers know they’ve found the right photographer.
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