I'm Josephine, your Showit Designer

I know what it takes for mothers to see your value

because I’ve been in your shoes

I'm not like other designers

I’ve been the motherhood photographer trying to prove my worth, too.

I know what it feels like to pour everything into your work and still wonder why mothers don’t book. To question if they really see the care, the time, the heart you give. I’ve been there, as a motherhood photographer facing the same doubts.

But years of experience taught me what actually makes mothers choose to spend their money, and it’s not just the pictures. That’s why I design differently. I take all that knowledge and turn it into brands and websites that help mothers trust you, value you, and book you.

- Meredith

"She doesn’t just make things look pretty, she listens, she sees you, and she creates from a place of deep intention and care."

What comes with me (besides very many voice notes)

I Know What Works (and What Doesn’t)

I’ve studied marketing and design, and I’ve been a motherhood photographer too. So I understand what mothers are really looking for when they’re ready to book. I don’t just design for “pretty” — every choice is rooted in helping her pause, feel the connection, and see your value.

Who Knew I’d Be Good With Words?

I never set out to be a writer, but here we are. Turns out I’m kind of obsessed with making copy that doesn’t just say things like “stress-free” or “timeless memories”. Instead, I write so moms can actually feel it, the love, the comfort, the little exhale when they realize you’ve got them. That’s what makes them want to book.

Basically Your Business Bestie

Working with me isn’t a stiff, formal project. We’ll swap voice notes, share brilliant ideas as they come, and probably just talk about life in between design decisions. For a little while, our lives overlap, and I don’t take it lightly that you trust me with your business, and I care just as deeply about the outcome as you do.

"Josephine is the kind of person you want in your corner. She offers so many skills that are truly vital in making your business succeed"

- Rachel