I'm Josephine
and I'm just like you!

A Small Business owner with big dreams, who only wants to spend my days doing things I love.
But who hates to struggle with the things that come with the business life I'm not passionate about. 

you don't have to do

Let me tell you something


Several of years ago when I stated my photography business I quickly became very shocked and overwhelmed by all the things I had to deal with - except from taking photos

- I needed to have a marketing plan (what on earth is that!?)

- I needed to create a client experience (it wasn't just to show up and take photos as I thought)

- I had to build my own website (did NOT see how demanding that project was)

- I needed to know how to utilize social media (it's not just to post pretty images and the clients will come running...)

And just add a million other things that I needed to be in control of!!!

Taking photos, which was what I wanted to do, was only maybe around 15% of all the time in my business. 

Even if knowledge isn't a bad thing, I should have saved so many years of struggle and time wasting if I just had a place to go where I could collect just the parts that I needed.

And I can tell you, tools like Canva, or website templates were not a thing when I started!

When the pandemic came in 2020, it gave me the time to pursue the design dream that I've had for a long time. 
And even if it just should be something temporary, it to my joy grew into something bigger as the digital tools and recorises I create really make a difference in other people's business life.

It not only makes it easier to attract your dream clients, it makes the whole "running your own business" thing so much more fun as you can focus on the thing, that passion of yours, that made you start your business from the beginning. 

I'm glad that you are here and I'm happy to be helping you live your best business life!

My mission is to create beautiful, strategic, no-hassle tools for other female ENTREPRENEURS

What I love the most 


Not only because I love to explore the world through my kid's eyes. Traveling is always feeding my creative soul with inspiration.


Maybe it's because I'm Swedish and it's within my blood. But I love Ikea. And are a ninja at assembling Ikea furniture.


Morning yoga in a quiet house before the family wakes up is the best start of any day of the week. 


I'm lucky to share my everyday life with the three most amazing humans.
My husband and our two kids.


I always have my nails colored. Always! 
Feel naked without it.

Showit website

Professionally templates that will be customized to fit your brand with ease.

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I got your tools

you got dreams



Canva templates that will serve your clients in the best way possible.

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Wanna say hi

Having a question, wanna work TOGETHER or just want to say hi?

contact me here

canva templates for your instagram

I want you to discover how easy it is to use Canva for your Instagram.
That's why  I give you three templates for your feed and three templates for your stories that all can be customized and edited in Canva. The free online designing tool

My gift to you!

get them here!