This page might be the most underrated page on your site as it’s your contact page and just your contact form… But it’s far more than that!
The contact page is the “final” page on your website. The page where you send people, with the intention to convert them to clients.
This post describes how you as a photographer, coach, wedding planner, or any other service based business owner can boost your contact page.

 

Everything is not obvious

For you who know both your business and website in and out, everything is obvious. But for someone that is new to you and your business you need to be as clear as it feels like you are almost talking to a three year old.

And when it comes to your contact page, we often tend to not put any effort into this page at all as it’s a contact page and everyone knows what to do on a contact page.

That might be true, but your contact page is also a page where you have the opportunity to make a good first impression, where you take the first step to that personal connection that is so important for us small business owners.

There are no big things that need to be implemented, just small tweaks that in the end will make a big difference.

1. Add a photo of you

This is important when you are having a personal brand.
Giving people a picture of whom they will communicate to, makes everything so much more personal.

People connect with people.

People want to connect with people.

Why do you think so many corporate companies give their support chatbots a human name and a face? Because it makes it both personal and also gives a feeling of trust.

2. Other ways to contact you

Some people just don’t like contact forms. I personally have a bit of difficulty with them as I never got a copy of when and what I sent in my message, I can’t find it in my sent folder as I can with emails.

Sometimes I just have a quick question, and then it feels so heavy mentally, to fill in a whole contact form.

And for people with accessibility needs who are using a screen reader, a contact form is in many ways not readable, but an email address is.

The reason to provide other ways to contact you can be many and it’s often enough to just add your email address as a complement to the contact form.

You should always make it as easy as possible for the people that visit your site, and this is a mantra you should repeat not only for your contact page but for all pages on your website.

You should add as many contact ways as you are comfortable providing.

Please note that be very restrictive with adding your personal address even if you have your office in your home.

3. Expectations

Give people the reasons why they should contact you. List all reasons, inquiries, support, questions, collaborations, etc. Might sound a bit unnecessary, but again, you should make it as easy and clear as possible for the people that visit your site.

With expectations, it’s also important to mention things like your working hours, and for how long they can expect to receive an answer from you. I would say that this is extremely important. Both for yourself (as you don’t feel that you have to answer an email in the middle of the night when you receive it) and for the client that knows exactly what to expect and doesn’t think you are rude that doesn’t answer the email in the middle of the night…

4. Location

Just as adding a photo of yourself is making it easier to connect with you, the same thing is true when adding your location. 

Again, be restrictive by sharing your home address or your address overall if it really doesn’t matter for you and your clients. 

But sharing a rough geographical location like a city, state or country makes your business more authentic and legitimate.
As connections are mostly being done online today, everything that connects you and your business to “the real world” makes it easier to connect and relate to. 

Another benefit of mentioning your location is SEO. Especially if you are serving a specific area.
(If you want to read more about this, I’m sure this blog post will interest you!)

5. Confirmation

When someone has submitted the contact form, make sure that a thank you note appears as a confirmation that you successfully have received it.

Here you can also repeat the expectations of your working hours and when they can expect your answer.

6. Social Media links

If you want to add social media links to your contact page or not is entirely up to you. But before you make your decision, there are a few things to consider before.

I can feel that adding your links to social media is something we gladly do wherever we get the chance and that it’s done without any thoughtful considerations.
The basic rule when designing any page on your website is to only have one goal for each page. Meaning that the goal of your contact page should be to have people contacting you. 

As there are ways to contact you via your social media links this is a bit in the grey zone. A risk when adding your social media links is that they disappear from your website and get distracted by something else on the social media platform. 

So my advice is that you should really consider if there are any benefits for you to adding the social media links. Are your potential clients in need of seeding your social media accounts?

Maybe it’s better to ask them to connect in the thank you note after they submitted the contact form?

And that’s it! As you can see, there are no big changes that can boost your contact page. It’s all small tweaks that can be done within an hour or so. 

Want more quick tips for your service based business, let’s connect on Instagram here @designsbyjosephine_
It’s where I love to hang out with other creative business owners.

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read more…

• Read about SEO for Photographers and Wedding planners here.
• Learn how your can optimize your Instagram Bio here. 
• And here you can read about the importance of having an Email List