This is why you need an email list
Do you have an email list? If not, I actually want you to be a bit stressed about it. Or at least squeeze it in quite high on your to do list.
I’m not here to make anyone feel bad about themselves, it’s the right opposite. I want to be here to inspire and help you achieve your dreams. But when it comes to an email list. It should always be your first priority!
I’m sure that you agree with me after reading this post.
Email list building is one of the most important things
Let me tell you something crazy.
I had an email list before I had this website.
Yes, that is correct.
I started my email list 3 months before I launched my website.
The reason is because I know HOW IMPORTANT IT IS!
By experience I know the importance of an email list
Beside this business of mine I have a photography business. When I (finally) started my email list for that business I really understood what everyone was talking about.
I saw the difference.
But I also felt it.
Because via my email list I have learnt my clients the value of my service beyond just a photo. It prepares my customers mentally so that they are more willing to pay for my service, as they then know how much (emotionally) value it actually has for them.
And it’s the same for Designs by Josephine, the only difference is that here I have a more product based business (my photography business is service based) so the contact I have with my customers and clients differs a bit.
But what’s equal for both is that it’s an amazing way of building trust and connections. The two ingredients you need to generate and increase your sales.
An example of why you need an email list
Let me give you an example.
Say hi to Anna and Jessica.
They both sell handmade soaps. Equal product with an equal price.
Now pretend that you are following both of them on Social Media but you are also subscribing to Annas email list.
She regularly sends you emails about how you can increase your self care at home.
One day, both post on instagram that they have a new lavendel soap in stock.
Which one do you purchase from?
I would say, it’s a MUCH bigger chance that you purchase Anna’s soap as you have got a deeper connection with her via her email.
But…
Please also note that Anna also sent you an email about this new lavendel soap.
Cause according to statistics, it’s only 6% of the followers on Instagram that sees the posts that are shared.
Which means that you most likely would have missed both Anna’s and Jessica’s post about the new soap.
So pretend that you didn’t see any of the posts.
Which soap did you purchase?
Probably the one you knew existed right?
Let me scare you a bit
I guess you now see the huge benefit from having an email list!
If you don’t do that yet.
Let me visualize your worst nightmare for you.
What happens if you wake up tomorrow and Instagarm didn’t exist? Like that the platform is gone and so are ALL your followers!
Where should you promote yourself? I mean, the platform is GONE?
– If you have an email list…
You are safe.
– If you don’t have an email list…
Yes, feel free to panic!
Having an email list gives you control. You are not depending on other companies or algorithms in order to succeed.
Are you ready for an email list?
I’m quite sure that I now have convinced you to start your email list, right?
And I can also hear your thoughts around it.
– It will take me forever to do it. And I DON’T HAVE THE TIME.
– Where the heck do I start?
– How to do it. What do I need!
– It’s way too technical for me to do. I can’t do it.
– I’m tired just thinking of all the work it will require
If you feel anything like above I have something for you.
Cause I have created a guide so that you step by step got everything that you need in order to start your list.
And it’s for FREE.
Click on the link below and it will be sent directly to your inbox.
Free Download
GUIDE TO START YOUR EMAIL LIST
wanna read more?
- About examples industry by industry for your first opt-in. You find it here.
- Read about how you can show your Instagram post more than once for your followers here
- Learn how a use of Stock Photos puts a magical touch on everything you do!
Pin for later…
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It’s a 100% true statement! You need an email list and as soon as possible. I recently started mine and it’s so helpful that you can ‘own’ your list of potential and existing clients!
Yes it is!!! That is one of the main reasons, as it’s a kind of insurance!
I continue to work on building my email list. Even slow going, I KNOW I need to have one!
That is awesome! You have started and that is the most important! A great tip is to promote via Pinterest if you aren’t already!
This is very true. I’ve invested many years of just promoting through my website because I don’t want to rely on social media in order for my business to run. Great tip!
That is so good! Rely on social media can be dangerous! You want to be in total control!
I have not paid much attention to building an email list. Thank you for opening my eyes! I probably will get more sales of my book!
Oh yes!!! It will! I promise you! If you need a help to get started, download my free guide here!
These are great ideas I like this.
You’re welcome!!!
this is a great read, sometimes I overlook it I need to work on this too and send emails to my subscribers
I don’t have an email list and I have been wanting to start one. I kind of made one a while ago, but didn’t do anything with it. I think it would make a huge difference. Thanks for this post! I will look into it some more.
Yes, an email list is so important and it also fun to write the emails as it feels like there is a special connection when you write to your subscribers.
I’ve been trying to start my email list for a while but always feels so intimidating that I’ve been postponing it constantly! This is very useful to give me a right push, thank you!
I’m so glad that you found it helpful!