The blog that's here to help photographers grow and glow in their businesses

You know you should be emailing your list, and you’ve probably even sat down to write, but ended up overthinking it until it felt easier to just not send anything at all. What do you even say if you’re not selling something? And when you do send an email, it often ends up being about […]

We write so much for our businesses. Captions, blogs, guides, descriptions. And most of the time, we are thinking about how it will perform. Is this good for the algorithm? Will anyone even see it? Did we choose the right keywords?It takes the joy out of writing when every sentence feels like it has to […]

As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]

Changing something that you can use for free into a paid service just because something is prettier doesn’t sound like a wise business decision, right? But in this post, I will tell you that when I changed the provider for my email newsletter, it turned out to be the complete opposite! Disclosure: Some of the […]

The algorithm just loves video content. And after that Instagram have confirmed that they will prioritize video content this topic has been more accurate than ever.  But creating videos can also be very overwhelming. This blog post contains affiliate links.But please note that I never, ever, give any advice and recommendations of anything that I […]

If you don’t know, I also run a photography business where I focus on maternity photography. When I updated my photography website, I added a picture of a gallery wall (made with the help of a frame mockup). I did it mostly because I had access to the mockup rather than having a real strategy […]

A freebie, or an opt-in, or a lead magnet or… Yes, it has many different names. What it does is to provide value in exchange for an email address in order to build your email list.As this often is your first step when starting to build an email list, it makes the whole thing feel […]

You may not know but I’m a photographer from the beginning. Meaning, I know how to take professional photos. So why am I using a stock photo service when I can do it myself?– Good question, thanks for asking! Continue reading friend, I will tell you why I, as a Photographer use Stock Photos and then […]