A New Website for Michelle Popp Photography – Custom Showit Website for a Motherhood Photographer

I'm Josephine

Turning a Motherhood Photographer’s Faith and Heart Into a Showit Website That Reflects Her

One of the things I love most about working with motherhood photographers is seeing their heart come through in their brand and website. And that’s exactly what happened with Michelle Popp.

She’s a Wilmington motherhood photographer who photographs maternity, newborn, and family sessions by the beach. What makes her work even more unique is the way she blends film photography with digital, and the option to add highlight videos so families can relive their stories not only through pictures but also in motion.

When she reached out to me, she said her site felt outdated. It didn’t show her heart, her faith, or the kind of experience she’s known for giving her clients. She had built her websites before on her own, but this time she was ready for something custom, something that truly reflected who she is.

And that’s where so many photographers find themselves. Your DIY site carried you through those first years, and it worked fine while you were growing. But then you reach a point where it just doesn’t match the level you’re at anymore. You’re booking sessions, your work has deepened, your client experience has evolved, yet your website still feels like the “old you.”

That’s when a custom site becomes the next step. It’s not about just having a prettier design, it’s about finally having a brand and a website that rise to the same level as your photography, something that shows who you are now, and helps you book the kind of sessions you want more of.

Designing a Showit Website That Feels Like Her

Because so many of her sessions happen by the shore, we wanted her brand and website to carry that same feeling. The soft blues and greens flow across the pages like sea glass, paired with warm beige that feels like sand between your toes. The gentle transitions, how the images and text slowly move, were created to feel like breathing in and out, like the steady rhythm of waves rolling in. Calm, grounding, and full of peace.

It wasn’t just about making the site look pretty. Every design choice was made to support the experience she gives her clients. Her sessions are relaxed, her presence is calming, and her faith shines through in everything she does. The design and the words work hand in hand so that, from the moment someone lands on her site, they already feel what it’s like to be cared for by her.

Building a Custom Showit Website for a Motherhood Photographer With Me Feels Personal

I know how overwhelming it can feel to think about rebranding or building a new website. That’s why when I work with motherhood photographers, I don’t just design the site, I support you through the whole process.

For her project, that meant not only creating a custom brand and Showit design, but also writing every word of her copy. On top of that, I gave her my full system for collecting emotional testimonials, complete with guides, prewritten emails, and a step-by-step process that makes it easy to actually get the kind of words that book future clients. And when the site was ready, I handed her a premade Instagram launch plan, with captions and strategy laid out, so she could make the most of the excitement and book more sessions right away.

But honestly, the part that always stands out most is the closeness we build during the process. We send endless voice messages back and forth (about the site, yes, but also about life, family, all of it). By the time a project wraps up, it almost feels a little empty without those daily check-ins. That’s how personal and connected the process really is.

When we work together, you don’t just get a new website, you get someone fully in it with you, making sure your site feels true to you and works hard for your business.

“I feel so happy and grateful it’s complete and was such an easy process bringing my vision to life! It now speaks to my ideal client and incorporates my faith, which is the cornerstone of my life and business.
Hands down one of the best investments I’ve made. Having someone take care of every detail, logo design, web design AND copy, is invaluable and gives you back so much time to pour into the things you love most.
I booked two new sessions the week I launched my new site, which will pay for the design itself!”

If You’re Dreaming of Your Custom Showit Website for a Motherhood Photographer

If you’re a motherhood photographer, whether maternity, newborn, or family, you probably know that feeling of your website not reflecting who you really are. Maybe it feels outdated, maybe it doesn’t sound like you, or maybe it just isn’t connecting with the clients you want to serve.

Her story is proof that a custom Showit website can change that. Your site can feel like you, look like you, and work for you, booking you more of the sessions you love most.

She’s poured her heart into her photography, and now her website pours that same heart back into her business. And if you’ve been dreaming of the same, I’d love to create that for you, too.
You can contact me here and we can start with a conversation about what it can look like for you.

– Michelle, it was such a joy to create this with you. Your new site is every bit as warm, heartfelt, and faith-filled as you are. I’m so happy the world gets to see that now.