It’s so important to show up and be on-brand?
When having a business, it’s so important to show up and be on brand. Cause the brand is you.
And when someone sees something from you and your business, they should immediately know that this is you.
We can do an example. Let’s say that you have a new blogpost, it can be about your last photo session, a makeup tutorial, about your favourite yoga pose or maybe you just want to share a nice recipe.
No matter what your post is about, you want to notify your followers about it in your instagram story.
Probably you may take a selfie, pick one of the fonts you like and change the color of the text or just simply keep it black.
And then you are done.
But just a question, before we continue?
Are any of the fonts that are available in the Instagram Stories editor the font that you use in your branding?
I believe that there is a no as an answer for that question.
Being on brand is actually very easy!
And it’s here, the magic with Canva starts.
In Canva, you have access to a lot of fonts and if you don’t find yours, you can easily upload it.
You also can pick any color that you want.
This means that you can create (or adjust an existing) template that will be 100% on brand for you.
But why does it matter to be on-brand?
Being on brand, helps you to be consistent.
It gives you a more professional look
Also a more serious look, like this is a girl who knows what she is doing.
It also saves you time.
Instead of creating something new for each blog post, you go to your templates that’s already customized with your brand details. Just change the text to the blog’s headline and maybe swap the picture and then you are done.
And on-brand.
So when your followers see your Instagram Story, they immediately recognize that it’s from you.
Pro tip for your Canva templates
Use your on-brand templates when you have something special to share. Like a new blog post, a recent photo session, a new product or when you will highlight an existing product.
For your more everyday posting, just use the editor found within Instagram Stories as it will create a mix of professional content produced by you and the personal and a bit more relaxed side of you.
Look how easy it is!
Look at the differences below.
This is how I have made my templates that I sell in my Etsy Shop on brand for me.
I have just changed the fonts and background colors.
You know, if you go outside the door in a pyjamas or if you go outside the door in a haute couture dress. You feel different and people also perceive you differently.
Conclusion is that your company should be dressed in haute couture everyday!
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This post is very inspirational. It took me a while to build my brand colors and fonts, now I always include them in everything I do and post. Thank you for this, I look forward to more posts!
Oh, thank you! Yes, it will take a while to have everything set with fonts and colors for your brand, but once done, the result of it is so good. And it so much more fun when you can show up with a feeling of professionalism.