It’s so important to show up and be on-brand?
When having a business, it’s so important to show up and be on brand. Cause the brand is you.
And when someone sees something from you and your business, they should immediately know that this is you.
We can do an example. Let’s say that you have a new blogpost, it can be about your last photo session, a makeup tutorial, about your favourite yoga pose or maybe you just want to share a nice recipe.
No matter what your post is about, you want to notify your followers about it in your instagram story.
Probably you may take a selfie, pick one of the fonts you like and change the color of the text or just simply keep it black.
And then you are done.
But just a question, before we continue?
Are any of the fonts that are available in the Instagram Stories editor the font that you use in your branding?
I believe that there is a no as an answer for that question.
Being on brand is actually very easy!
And it’s here, the magic with Canva starts.
In Canva, you have access to a lot of fonts and if you don’t find yours, you can easily upload it.
You also can pick any color that you want.
This means that you can create (or adjust an existing) template that will be 100% on brand for you.
But why does it matter to be on-brand?
Being on brand, helps you to be consistent.
It gives you a more professional look
Also a more serious look, like this is a girl who knows what she is doing.
It also saves you time.
Instead of creating something new for each blog post, you go to your templates that’s already customized with your brand details. Just change the text to the blog’s headline and maybe swap the picture and then you are done.
And on-brand.
So when your followers see your Instagram Story, they immediately recognize that it’s from you.
Pro tip for your Canva templates
Use your on-brand templates when you have something special to share. Like a new blog post, a recent photo session, a new product or when you will highlight an existing product.
For your more everyday posting, just use the editor found within Instagram Stories as it will create a mix of professional content produced by you and the personal and a bit more relaxed side of you.
Look how easy it is!
Look at the differences below.
This is how I have made my templates that I sell in my Etsy Shop on brand for me.
I have just changed the fonts and background colors.
You know, if you go outside the door in a pyjamas or if you go outside the door in a haute couture dress. You feel different and people also perceive you differently.
Conclusion is that your company should be dressed in haute couture everyday!
more to read
Leave a Reply
READ post
Your Instagram Bio is far more important than you think. It’s doing more than just informing your profile visitor about what you do. It actually has different purposes to serve. And that can be pretty challenging as you only have 150 characters to use.And when I start talking about SEO I bet you just back […]
READ post
This weekend I was binge watching the Netflix mini series “Self Made”, the one that is inspired by the life of Madam C.J. Walker. The first self made woman millionaire in the United States. Accept from a very inspirational story, it includes three marketing keys that every female entrepreneur should be aware of. Self […]
READ post
Do you have an email list? If not, I actually want you to be a bit stressed about it. Or at least squeeze it in quite high on your to do list. I’m not here to make anyone feel bad about themselves, it’s the right opposite. I want to be here to inspire and help […]
READ post
A freebie, or an opt-in, or a lead magnet or… Yes, it has many different names. What it does is to provide value in exchange for an email address in order to build your email list.As this often is your first step when starting to build an email list, it makes the whole thing feel […]
READ post
As soon as you post on Instagram you pray a silent prayer that the likes and comments should start rain over your post.And many times we end up disappointed that our posts didn’t get the engagement that we hoped for. Right?But to get engagement, you need to give your followers reasons to engage with you. […]
READ post
You may not know but I’m a photographer from the beginning. Meaning, I know how to take professional photos. So why am I using a stock photo service when I can do it myself?– Good question, thanks for asking! Continue reading friend, I will tell you why I, as a Photographer use Stock Photos and then […]
READ post
Have you heard of the new Instagram feature called Instagram Guides?I know, we have just (almost) learnt what an Instagram Reel are and now there is a new feature in town. But don’t you worry, this one is a really good one and it won’t require you to do any extra work.So in this post […]
READ post
This is the most difficult question to handle when you are running your own business.You don’t want to have too high prices so no one is booking you, at the same time as you want to make A LOT of money… I’m here with some mindset about pricing your creative business. pricing your creative business […]
READ post
When having a business, it’s so important to show up and be on brand. Cause the brand is you.And when someone sees something from you and your business, they should immediately know that this is you. We can do an example. Let’s say that you have a new blogpost, it can be about your last […]
READ post
There are so many apps out there that helps you to create nice designs for Instagram Stories.You just easily add your pictures and change the text and your story is done.But they are limited… So when I discovered Canva, it changed EVERYTHING. There is no hesitation about why Canva is the best for your Instagram Stories! […]
This post is very inspirational. It took me a while to build my brand colors and fonts, now I always include them in everything I do and post. Thank you for this, I look forward to more posts!
Oh, thank you! Yes, it will take a while to have everything set with fonts and colors for your brand, but once done, the result of it is so good. And it so much more fun when you can show up with a feeling of professionalism.