After being in contact with many photographers and thinking back to my own first days as a photographer, I wanted to make it possible to get a professionally designed brand without needing to hire a brand designer.
My Semi-Custom Brand Kits were born and include a logo suite, color palette, and font selection where the logos will be personalized by me.
Here below, you can see the result from Morgan Leigh Photography.
Semi-Custom Brand Kit for Photographers
Morgan selected the Lemon Willow brand kit. It comes with a main logo, including the business name and crest, as well as the crest itself and a secondary logo that is a bit smaller and discrete.
The whole vibe over this brand is very sophisticated and gives a classic style that will work for photographers making timeless memories.
The brand color palette
Morgan asked me to help her select the color palette. The current colors she had were more earthy tones with the addition of soft blue.
I had a look at her photos, and her style is very light & airy, vibrant, happy, and loving. Beige and brown colors worked fine, and it was one of my suggestions to her.
But I also asked her if she felt to be a bit bold, and asked her about the more green palette.
It ended up with her going for the green palette, and, wow, it was a great match to her photos.
As well as this palette is sending signals about luxury, ease, life, and nature. Nature is a perfect fit as many of her photos as taken outside, in nature.
The tricky letter in the logo crest
The letters in Morgan’s business name, M and L, are very similar to the W and L that are shown in the original brand kit. But it was not easy to find a good balance between her two letters. It was quite a challenge until we got this right.
And this is a great example of why it is a good idea to let a designer help you, even in a situation when it comes to something that is like a logo template.
I’m very humble when I say that I, as a designer, had a challenging time getting this right, and with that in mind, it’s not easy, or even maybe impossible, for someone without a designer’s eye to have it done in a good way.
A Semi-Custom Brand Kit with a designer touch
This is a detail so important because it can determine if your branding will look professional and reliable or not.
It’s also one of the reasons I decided from the beginning that I would personalize the logos myself instead of selling them as templates and letting everyone update them with their name after purchase.
This way, the quality of the logo will increase, and the DIY feeling will disappear, and that is a detail that will pay off in the long run.
Both you as a client will be more happy and more satisfied with your logo, which means your confidence will increase. As well as, clients will look at you and your business differently.
Client Love
I have always loved Josephine’s work and KNEW I wanted a logo from her. The semi-custom branding kit is EXACTLY what I was looking for. I just needed a logo set, color scheme, and the fonts, and that’s exactly what I got! Her designs are elegant, upscale, and simplistic. Her customer service was impeccable. She worked with me until we got it right, and I absolutely love it! I highly recommend the semi-custom kit! I have received SO many compliments on mine!
Get one of the Semi-Custom Brand Kit for Photographers yourself
Morgan decided to have the Lemon Willow brand kit. But there are more Semi-Custom brand kits to choose from, you can see them all here.
read more…
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