This weekend I was binge watching the Netflix mini series “Self Made”, the one that is inspired by the life of Madam C.J. Walker. The first self made woman millionaire in the United States. Accept from a very inspirational story, it includes three marketing keys that every female entrepreneur should be aware of.
Self Made
A bit later than everyone else, I was watching “Self Made” at Netflix this weekend.
And as a female entrepreneur myself I found it very inspiring.
But there are especially three things that I take with me. Even if I know it’s fiction, as the story is only based on Madam C.J. Walker’s life, there are three things in this mini series about marketing that we all can learn from. Things that worked back then and that still are relevant today.
– She was using Storytelling
In the beginning we can see Madam C.J. Walker when she stands at the town square selling a hair growing product.
And it wasn’t until she told her story she sold something.
When she shared the story that she was miserable in her marriage, she worked hard and lost her hair. And when using the product the hair came back and so did her confidence.
She spoke to a public that all could relate. Women in a time where most of them were depending on their husband. They all wanted the same thing as Madame C.J. told she now had.
Happiness and independence.
So of course they wanted to buy that product that could give them that.
⠀⠀⠀⠀
– She had a very strong WHY
She was herself on the bottom. And saw an opportunity to be independent while selling hair care products.
Her “why” was to be independent and also make it possible for other black women.
Every business should have a WHY, the deep and real reason to why we do what we do
If you aren’t familiar with it, I recommend this fantastic book.
– Friendship over competition!
The last but the most important insight that is shown is that we as women, we should help and support each other, not see each other as competition. Instead of trying to sabotage and reduce another’s success we should all share and cheer each other.
We all win on that!
And it feels so much better in the gut.
Learn about marketing when watching Netflix
Take those three factors together and you have a strong foundation for leading your business towards success…
Often we read about all these things in theory and it’s difficult to understand how it applies in reality.
So if you haven’t already, give this mini series a chance, or if you have had a look at it, look again with new eyes.
I mean, how often do you get the chance to combine business with pleasure?
So bring the popcorn, a cosy blanket and just relax while you are at your most comfortable and enjoyable marketing lesson ever.
read more?
- Learn how a use of Stock Photos puts a magical touch on everything you do!
- Read about why it’s so important to be on brand here
- And why Canva is the best for your Instagram Stories here
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I admit that I would never have believed that watching Netflix could objectively raise such interesting observations, in a field that interests me very much.
Sometimes we are lucky to be able to combine business with pleasure!
Thanks so much for sharing this, so inspiring! Now I have to watch this!
Yes, do it! I recommend it, not only because you can learn marketing strategies from it, because it was a really good series.
Thanks for the tip. I don’t have Netflix though. Do guess I’ll need to skip that. Maybe I’ll find something similar on YouTube 🙂
I’m sure you will find it. Inspiration and knowledge is everywhere! 🙂
I loved watching Self Made and these are great teachings we could all get from it. Love it!
What a insightful post I know draw inspiration from all places too so why not Netflix? I do agree we should all build each other up as women in this world although I have found that is sadly not the case a lot of the time.
Wow what an interesting storyline and viewpoint in regards to marketing and Netflix