When my client told me that her new Showit website made her book photography sessions at double the price compared to her old website, I was not surprised. Because I know the power of a well-designed website. And I guess it’s easy for me as a designer to see this as I know how it works and as I see these results happen.
That’s why I write this blog post. To show you how much of a difference a website can make. And it lets you see that a new website is an investment worth its money.
The client’s background
My client is a family photographer (maternity, newborn, and family portraits) located in the US. She is in a very saturated market, serving a highly populated area.
When she reached out to me, the foundation of her business was already made. She was at a point where she wanted to take the next step.She felt that her website was just okay. But with her goal to raise her prices and start booking more “premium” clients, she needed a website to match that vision
How a new Showit website allowed my photographer client to double her pricing
We created a strategy that took her site visitors on a journey where they gently came in contact with galleries, testimonials, my client’s personality, and the process to finally inquire.
The pictures and galleries on her new website are the same as on her old one. I mention this because the new web design has been crucial for her to double her pricing. Her work has not changed significantly to be able to charge the double. It’s the strategy and the design of her website that has been the leading factor in making it happen.
Her talent and work have allowed her to get to the point of success she was at before we started to work together. But since her goal now was to reach higher paying clients, solely showcasing her work was no longer enough. To connect with the new kind of clients she wanted to work with, she needed a website that supported that goal.
The result!
The new Showit website allowed my photographer client to double her pricing. When the new website was launched, my client doubled her price for her highest packages. And is now booking at that price. This is a fantastic result that shows that investing in a new website really pays off.
Another result is that she is now proud of her website, which means she is more comfortable sending people to her site. She trusts the process and can spend her time doing other things in her business. Instead of constantly updating her website and doubling, she is focusing on other more important tasks.
The thing is, this can happen to you too.
If you are a photographer whose business is growing, your services have changed, and your website does not support your current level, it’s time for an update.
All my projects start with extensive research to understand your industry, target audience, and competitors. This strategic foundation ensures your brand stands out and deeply resonates with your audience.
I will implement that strategy into your website and ensure it will reflect your brand’s personality and values with a result that will resonate with your dream clients, ease your booking process, and make you ready for long-term success.
You can read more about how to make it happen here.
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