When my client told me that her new Showit website made her book photography sessions at double the price compared to her old website, I was not surprised. Because I know the power of a well-designed website. And I guess it’s easy for me as a designer to see this as I know how it works and as I see these results happen.
That’s why I write this blog post. To show you how much of a difference a website can make. And it lets you see that a new website is an investment worth its money.
The client’s background
My client is a family photographer (maternity, newborn, and family portraits) located in the US. She is in a very saturated market, serving a highly populated area.
When she reached out to me, the foundation of her business was already made. She was at a point where she wanted to take the next step.She felt that her website was just okay. But with her goal to raise her prices and start booking more “premium” clients, she needed a website to match that vision
How a new Showit website allowed my photographer client to double her pricing
We created a strategy that took her site visitors on a journey where they gently came in contact with galleries, testimonials, my client’s personality, and the process to finally inquire.
The pictures and galleries on her new website are the same as on her old one. I mention this because the new web design has been crucial for her to double her pricing. Her work has not changed significantly to be able to charge the double. It’s the strategy and the design of her website that has been the leading factor in making it happen.
Her talent and work have allowed her to get to the point of success she was at before we started to work together. But since her goal now was to reach higher paying clients, solely showcasing her work was no longer enough. To connect with the new kind of clients she wanted to work with, she needed a website that supported that goal.
The result!
The new Showit website allowed my photographer client to double her pricing. When the new website was launched, my client doubled her price for her highest packages. And is now booking at that price. This is a fantastic result that shows that investing in a new website really pays off.
Another result is that she is now proud of her website, which means she is more comfortable sending people to her site. She trusts the process and can spend her time doing other things in her business. Instead of constantly updating her website and doubling, she is focusing on other more important tasks.
The thing is, this can happen to you too.
If you are a photographer whose business is growing, your services have changed, and your website does not support your current level, it’s time for an update.
All my projects start with extensive research to understand your industry, target audience, and competitors. This strategic foundation ensures your brand stands out and deeply resonates with your audience.
I will implement that strategy into your website and ensure it will reflect your brand’s personality and values with a result that will resonate with your dream clients, ease your booking process, and make you ready for long-term success.
You can read more about how to make it happen here.
read more…
Leave a Reply
Other really good blog posts
We’ve all been there. After pouring your heart into a beautiful maternity session, you finally bring up wall art… only to hear those dreaded words: “I’ll just take the digitals.”Your heart sinks, knowing these precious memories might never make it off their hard drive.But here’s the truth. If your clients are consistently choosing digital-only packages, […]
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
What’s been leading through our brand and web design project is to create a sophisticated feeling that should send promises about the whole experience she offers her clients.Even if Lisa’s work speaks for itself, now, with her new brand and website, there is no doubt that she is the one to go to when looking for […]
When Tori told me about her vision of her new brand, I only needed to hear peonies and sweeping cursive handwritten fonts to know that this would be a dream to create.And I was right. Designing this Custom Branding for Wedding Photographer Tori Claire turned out so well with its romantic, soft, blush, and feminine […]
Kate’s new branding is inspired by her own journey through motherhood and her experience in the NICU. Her business is centered around preserving memories for mothers who have shared a similar experience.This branding and Showit website for Newborn Photographer Kate Voda is designed to create a warm and welcoming environment, like an open hug for […]
Who doesn’t love flowers? They are one of nature’s most wonderful creations, representing love, life, and beauty. It’s no wonder that incorporating flowers into this Custom Branding for Motherhood Photographer Bree is for Beauty Photography was an easy choice. A romantic brand for a photographer with a high-End feeling There was never any doubt about […]
When using Pixsieset Studio Manager, you don’t necessarily need to use Pixsieste’s own website solution to be able to receive your leads into your Studio Manager Dashboard. You can add the contact form connected to Studio Manager in other places as well. Here below, I will show how to do that when you are using […]
This is a Showit Website template made for Family and Motherhood photographers, preferably with a lighter design style. Its design is very delicate and sheer and will help you communicate feelings and value with transparent backgrounds that can give glimpses of locations or products such as artwork and books. About the Showit Website Template for […]
We’ve all been there. After pouring your heart into a beautiful maternity session, you finally bring up wall art… only to hear those dreaded words: “I’ll just take the digitals.”Your heart sinks, knowing these precious memories might never make it off their hard drive.But here’s the truth. If your clients are consistently choosing digital-only packages, […]
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
What’s been leading through our brand and web design project is to create a sophisticated feeling that should send promises about the whole experience she offers her clients.Even if Lisa’s work speaks for itself, now, with her new brand and website, there is no doubt that she is the one to go to when looking for […]
When Tori told me about her vision of her new brand, I only needed to hear peonies and sweeping cursive handwritten fonts to know that this would be a dream to create.And I was right. Designing this Custom Branding for Wedding Photographer Tori Claire turned out so well with its romantic, soft, blush, and feminine […]
Kate’s new branding is inspired by her own journey through motherhood and her experience in the NICU. Her business is centered around preserving memories for mothers who have shared a similar experience.This branding and Showit website for Newborn Photographer Kate Voda is designed to create a warm and welcoming environment, like an open hug for […]
Who doesn’t love flowers? They are one of nature’s most wonderful creations, representing love, life, and beauty. It’s no wonder that incorporating flowers into this Custom Branding for Motherhood Photographer Bree is for Beauty Photography was an easy choice. A romantic brand for a photographer with a high-End feeling There was never any doubt about […]
When using Pixsieset Studio Manager, you don’t necessarily need to use Pixsieste’s own website solution to be able to receive your leads into your Studio Manager Dashboard. You can add the contact form connected to Studio Manager in other places as well. Here below, I will show how to do that when you are using […]
This is a Showit Website template made for Family and Motherhood photographers, preferably with a lighter design style. Its design is very delicate and sheer and will help you communicate feelings and value with transparent backgrounds that can give glimpses of locations or products such as artwork and books. About the Showit Website Template for […]
