Blogging is dead! Is blogging worth it? It’s all about Video nowadays…
I’m sure you have heard all of it and also ten other versions of it.
So the question is, should you have a blog for your Service Based Business? My answer to that question is yes, yes and yes!
If you got the right purpose I guarantee you that it will be one of the most important things you can spend time on in your business.
The right purpose
Whatever you are doing in your business you need to have a purpose with every single thing.
And when it comes to blogging there are a lot of different purposes that you can have.
It can be to just use it as a journal as it was back in the days.
It can be a source of income via different affiliate programs.
It can be a place where you show your work.
Your blog can for sure contain many of those different parts.
But when it comes to having a blog connected to your business you need to have a very clear reason why you are blogging.
Your blog’s purpose
And I can tell you what your purpose and reason for your blog should be.
– Google
You are blogging for Google.
As your purpose with your blog should be SEO (Search Engine Optimization).
Your goal should be to drive traffic to your site.
I know that just hearing SEO is making you roll your eyes. But with blogging, you work on your SEO automatically.
Google likes new content, it sends signals that your website is active. And a new blog post is new content.
When you are blogging for your business, you are automatically using the keywords that a potential client will google for.
This doesn’t mean that your existing following not will read your posts or find them beneficial. What I mean is that your main purpose for your blog is to drive new clients to your site. Everything else that your blog will provide to your business will just be a bonus.
This specific goal is important
There is no joke that blogging can make you rich today. And by having this only purpose it will make it easier for you to be consistent and show up with a clear message.
Wondering what I’m talking about?
If you try to do “all the things” with your blog, like a post about your trip to your grandma yesterday, another post full of amazon affiliate links, in the third one you show your new handbag and somewhere in between you are showing the work for your last client…
It’s a bit messy and that is also what your potential clients will think, and google. If you will do a little bit of this and a little bit of that the end result will also be a little bit if this and a little bit of that.
The best quote regarding blogging for your business
It’s too sad I don’t remember who said this;
“One business’s value and trustworthiness is bigger and more valuable than any affiliate program in the world”
Let me explain.
I was following a blog about lifestyle and fashion. One day she published a sponsored post about insurance specifically made for caravans…
Later on, she had a new sponsored post, this time about a specific car model…
Neither caravans nor cars is something that is in the interest of her readers or is related to her blog topic. Those posts only left a bad taste of greediness which also more or less removed all trust I had for her.
Do you see what I’m going for here?
If you want to have a more lifestyle blog that you want to earn money from via affiliate and sponsored posts, create a separate blog for that!
The blog you have for your Service Based Business will generate money as well, in order for your readers to buy your services.
But in order for you to do so, you need to build that trust and that is exactly what your blog is helping you with.
How to build trust
When you are blogging you have a chance to not only show your previous work, you can also show your expertise in your area by creating posts full of information about what your potential clients might google.
Building trust is also something that is given by being personal, to let your costumes get to know you.
And for sure, you can write a personal blog post, but make sure that the personal topics you blog about are relevant for your clients.
But bare in mind that this kind of “personal connection” might be better for another platform?
Your Instagram Stories are a perfect place for showing new handbags, kitchen renovations and other more casual (but interesting) parts of your life.
To summarize this post…
Yes, you should definitely have a blog for your Service Based Business. But your purpose is to serve your ideal client with information that she would google for.
If you have any questions regarding this, ask them in the comment field and I promise I will answer them all!
Ps.
When I talk about Google I mean all search engines not only Google specific.
But please do not forget Pinterest that also is a huge Search Engine, especially for service based business owners.
Every time you have blogged you should post 2-3 pins as you need to provide information about your post to Pinterest, it doesn’t “crawl” the internet as Google does.
read more…
Leave a Reply
Other really good blog posts
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
What’s been leading through our brand and web design project is to create a sophisticated feeling that should send promises about the whole experience she offers her clients.Even if Lisa’s work speaks for itself, now, with her new brand and website, there is no doubt that she is the one to go to when looking for […]
When Tori told me about her vision of her new brand, I only needed to hear peonies and sweeping cursive handwritten fonts to know that this would be a dream to create.And I was right. Designing this Custom Branding for Wedding Photographer Tori Claire turned out so well with its romantic, soft, blush, and feminine […]
Kate’s new branding is inspired by her own journey through motherhood and her experience in the NICU. Her business is centered around preserving memories for mothers who have shared a similar experience.This branding and Showit website for Newborn Photographer Kate Voda is designed to create a warm and welcoming environment, like an open hug for […]
Who doesn’t love flowers? They are one of nature’s most wonderful creations, representing love, life, and beauty. It’s no wonder that incorporating flowers into this Custom Branding for Motherhood Photographer Bree is for Beauty Photography was an easy choice. A romantic brand for a photographer with a high-End feeling There was never any doubt about […]
When using Pixsieset Studio Manager, you don’t necessarily need to use Pixsieste’s own website solution to be able to receive your leads into your Studio Manager Dashboard. You can add the contact form connected to Studio Manager in other places as well. Here below, I will show how to do that when you are using […]
This is a Showit Website template made for Family and Motherhood photographers, preferably with a lighter design style. Its design is very delicate and sheer and will help you communicate feelings and value with transparent backgrounds that can give glimpses of locations or products such as artwork and books. About the Showit Website Template for […]
When my client told me that her new Showit website made her book photography sessions at double the price compared to her old website, I was not surprised. Because I know the power of a well-designed website. And I guess it’s easy for me as a designer to see this as I know how it […]
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
What’s been leading through our brand and web design project is to create a sophisticated feeling that should send promises about the whole experience she offers her clients.Even if Lisa’s work speaks for itself, now, with her new brand and website, there is no doubt that she is the one to go to when looking for […]
When Tori told me about her vision of her new brand, I only needed to hear peonies and sweeping cursive handwritten fonts to know that this would be a dream to create.And I was right. Designing this Custom Branding for Wedding Photographer Tori Claire turned out so well with its romantic, soft, blush, and feminine […]
Kate’s new branding is inspired by her own journey through motherhood and her experience in the NICU. Her business is centered around preserving memories for mothers who have shared a similar experience.This branding and Showit website for Newborn Photographer Kate Voda is designed to create a warm and welcoming environment, like an open hug for […]
Who doesn’t love flowers? They are one of nature’s most wonderful creations, representing love, life, and beauty. It’s no wonder that incorporating flowers into this Custom Branding for Motherhood Photographer Bree is for Beauty Photography was an easy choice. A romantic brand for a photographer with a high-End feeling There was never any doubt about […]
When using Pixsieset Studio Manager, you don’t necessarily need to use Pixsieste’s own website solution to be able to receive your leads into your Studio Manager Dashboard. You can add the contact form connected to Studio Manager in other places as well. Here below, I will show how to do that when you are using […]
This is a Showit Website template made for Family and Motherhood photographers, preferably with a lighter design style. Its design is very delicate and sheer and will help you communicate feelings and value with transparent backgrounds that can give glimpses of locations or products such as artwork and books. About the Showit Website Template for […]
When my client told me that her new Showit website made her book photography sessions at double the price compared to her old website, I was not surprised. Because I know the power of a well-designed website. And I guess it’s easy for me as a designer to see this as I know how it […]
This is so insightful. I totally agree with you on the importance of building trust. Thanks for sharing
Thank you! Yes, with a blog you get so many benefits! You just need to use it in the right way.
This is great information. I agree that SEO is so imp and I am still in the learning phase of that. Blogging takes time and efforts, but has so many benefits
Oh it has! And SEO is something that never will be done either!
I would 100% agree with this!
So glad to hear that!!!
Yes yes yes! Building trust with your audience is invaluable! It’s also important to know who your ideal audience is and make strong connections with them. Blogging is a great way to do this!
I agree! Blogging is amazing in to many ways!!!
thanks for this very helpful, I started to separate my personal IG and create a new one dedicated to my blog which is about dairy-free baking and running.
Yes, that can make a big difference. Your followers should only get the content that they are interested in no matter where you show up!
Thanks a lot for this! This is such a big help to new bloggers like me.
I’m so happy that I could help!
I completely agree about only blogging in your niche, I struggled in the beginning with this and I wanted to cover so many things for around the home, I found that paring it down really helped to focus me and my readers.
I can relate to that feeling. You want to serve as many as possible, but the interesting thing is that you probable will start to grow when you narrow down.