Blogging is dead! Is blogging worth it? It’s all about Video nowadays…
I’m sure you have heard all of it and also ten other versions of it.
So the question is, should you have a blog for your Service Based Business? My answer to that question is yes, yes and yes!
If you got the right purpose I guarantee you that it will be one of the most important things you can spend time on in your business.
The right purpose
Whatever you are doing in your business you need to have a purpose with every single thing.
And when it comes to blogging there are a lot of different purposes that you can have.
It can be to just use it as a journal as it was back in the days.
It can be a source of income via different affiliate programs.
It can be a place where you show your work.
Your blog can for sure contain many of those different parts.
But when it comes to having a blog connected to your business you need to have a very clear reason why you are blogging.
Your blog’s purpose
And I can tell you what your purpose and reason for your blog should be.
– Google
You are blogging for Google.
As your purpose with your blog should be SEO (Search Engine Optimization).
Your goal should be to drive traffic to your site.
I know that just hearing SEO is making you roll your eyes. But with blogging, you work on your SEO automatically.
Google likes new content, it sends signals that your website is active. And a new blog post is new content.
When you are blogging for your business, you are automatically using the keywords that a potential client will google for.
This doesn’t mean that your existing following not will read your posts or find them beneficial. What I mean is that your main purpose for your blog is to drive new clients to your site. Everything else that your blog will provide to your business will just be a bonus.
This specific goal is important
There is no joke that blogging can make you rich today. And by having this only purpose it will make it easier for you to be consistent and show up with a clear message.
Wondering what I’m talking about?
If you try to do “all the things” with your blog, like a post about your trip to your grandma yesterday, another post full of amazon affiliate links, in the third one you show your new handbag and somewhere in between you are showing the work for your last client…
It’s a bit messy and that is also what your potential clients will think, and google. If you will do a little bit of this and a little bit of that the end result will also be a little bit if this and a little bit of that.
The best quote regarding blogging for your business
It’s too sad I don’t remember who said this;
“One business’s value and trustworthiness is bigger and more valuable than any affiliate program in the world”
Let me explain.
I was following a blog about lifestyle and fashion. One day she published a sponsored post about insurance specifically made for caravans…
Later on, she had a new sponsored post, this time about a specific car model…
Neither caravans nor cars is something that is in the interest of her readers or is related to her blog topic. Those posts only left a bad taste of greediness which also more or less removed all trust I had for her.
Do you see what I’m going for here?
If you want to have a more lifestyle blog that you want to earn money from via affiliate and sponsored posts, create a separate blog for that!
The blog you have for your Service Based Business will generate money as well, in order for your readers to buy your services.
But in order for you to do so, you need to build that trust and that is exactly what your blog is helping you with.
How to build trust
When you are blogging you have a chance to not only show your previous work, you can also show your expertise in your area by creating posts full of information about what your potential clients might google.
Building trust is also something that is given by being personal, to let your costumes get to know you.
And for sure, you can write a personal blog post, but make sure that the personal topics you blog about are relevant for your clients.
But bare in mind that this kind of “personal connection” might be better for another platform?
Your Instagram Stories are a perfect place for showing new handbags, kitchen renovations and other more casual (but interesting) parts of your life.
To summarize this post…
Yes, you should definitely have a blog for your Service Based Business. But your purpose is to serve your ideal client with information that she would google for.
If you have any questions regarding this, ask them in the comment field and I promise I will answer them all!
Ps.
When I talk about Google I mean all search engines not only Google specific.
But please do not forget Pinterest that also is a huge Search Engine, especially for service based business owners.
Every time you have blogged you should post 2-3 pins as you need to provide information about your post to Pinterest, it doesn’t “crawl” the internet as Google does.
read more…
Leave a Reply
Other really good blog posts
What happens when your photography outgrows your website? This is the story of a site designed to feel like breathing in and out, calm, faith-filled, and deeply personal. A Custom Showit Website for a Motherhood Photographer, created to reflect the heart of her work and the season she’s in now. Turning a Motherhood Photographer’s Faith […]
When it comes to SEO, traffic and ranking are closely connected. The more people who land on your site, the more Google sees it as a place worth showing to others. And yes, the higher you rank, the more traffic you naturally get. It can feel a little bit like a loop, but the good […]
Backlinks might sound like one of those complicated tech words, but they’re really just about trust. When other websites mention you and link back to your own, it tells Google your work is worth noticing. For motherhood photographers, this can be one of the most powerful ways to show up higher in searches and to […]
You know that feeling when you’ve spent hours trying to figure out SEO, only to find your newborn photography website still buried on page 7 of Google? You’ve watched tutorial after tutorial but somehow you do not see inquiries via Google? That’s why I designed Ruth, the Showit template that makes SEO work for newborn […]
You create these beautiful, heartfelt moments for your clients. Your sessions are thoughtfully planned and your images are stunning. But does your website truly reflect the amazing experience you provide? Eleanor is the new Showit Template for Maternity, Newborn and Family Photographers who want their online presence to match the quality of their work. Create […]
After months of pouring so much love into this project, I finally get to share what Candace and I created together. And oh my goodness, the story behind it all just makes me smile every time I think about it – a perfect blend of southern heritage and modern heirloom photography.Please have a closer look […]
We’ve all been there. After pouring your heart into a beautiful maternity session, you finally bring up wall art… only to hear those dreaded words: “I’ll just take the digitals.”Your heart sinks, knowing these precious memories might never make it off their hard drive.But here’s the truth. If your clients are consistently choosing digital-only packages, […]
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
What happens when your photography outgrows your website? This is the story of a site designed to feel like breathing in and out, calm, faith-filled, and deeply personal. A Custom Showit Website for a Motherhood Photographer, created to reflect the heart of her work and the season she’s in now. Turning a Motherhood Photographer’s Faith […]
When it comes to SEO, traffic and ranking are closely connected. The more people who land on your site, the more Google sees it as a place worth showing to others. And yes, the higher you rank, the more traffic you naturally get. It can feel a little bit like a loop, but the good […]
Backlinks might sound like one of those complicated tech words, but they’re really just about trust. When other websites mention you and link back to your own, it tells Google your work is worth noticing. For motherhood photographers, this can be one of the most powerful ways to show up higher in searches and to […]
You know that feeling when you’ve spent hours trying to figure out SEO, only to find your newborn photography website still buried on page 7 of Google? You’ve watched tutorial after tutorial but somehow you do not see inquiries via Google? That’s why I designed Ruth, the Showit template that makes SEO work for newborn […]
You create these beautiful, heartfelt moments for your clients. Your sessions are thoughtfully planned and your images are stunning. But does your website truly reflect the amazing experience you provide? Eleanor is the new Showit Template for Maternity, Newborn and Family Photographers who want their online presence to match the quality of their work. Create […]
After months of pouring so much love into this project, I finally get to share what Candace and I created together. And oh my goodness, the story behind it all just makes me smile every time I think about it – a perfect blend of southern heritage and modern heirloom photography.Please have a closer look […]
We’ve all been there. After pouring your heart into a beautiful maternity session, you finally bring up wall art… only to hear those dreaded words: “I’ll just take the digitals.”Your heart sinks, knowing these precious memories might never make it off their hard drive.But here’s the truth. If your clients are consistently choosing digital-only packages, […]
As a motherhood photographer, you’ve likely experienced that frustrating moment when your marketing efforts feel as productive as a toddler lying on his belly playing with invisible dust on the floor during a photo session, ignoring you completely. Just like no matter how many Instagram posts you create or testimonials you add to your website, […]
Rachel Elisabeth Photography’s new brand and Showit website is live, and let me tell you—it was such a joy to see it all come together! From battling a stubborn font to crafting every little detail with love, this project was a true labor of passion and heart. Rachel’s new brand now beautifully reflects her warmth […]
If you should add your Instagram feed to the footer of your photography website is a question I often get, and honestly, there’s no one-size-fits-all answer. But that’s okay because, in this post, we’re going to talk through it together. By the end, I hope you’ll have a clearer idea of what’s right for your […]
This is so insightful. I totally agree with you on the importance of building trust. Thanks for sharing
Thank you! Yes, with a blog you get so many benefits! You just need to use it in the right way.
This is great information. I agree that SEO is so imp and I am still in the learning phase of that. Blogging takes time and efforts, but has so many benefits
Oh it has! And SEO is something that never will be done either!
I would 100% agree with this!
So glad to hear that!!!
Yes yes yes! Building trust with your audience is invaluable! It’s also important to know who your ideal audience is and make strong connections with them. Blogging is a great way to do this!
I agree! Blogging is amazing in to many ways!!!
thanks for this very helpful, I started to separate my personal IG and create a new one dedicated to my blog which is about dairy-free baking and running.
Yes, that can make a big difference. Your followers should only get the content that they are interested in no matter where you show up!
Thanks a lot for this! This is such a big help to new bloggers like me.
I’m so happy that I could help!
I completely agree about only blogging in your niche, I struggled in the beginning with this and I wanted to cover so many things for around the home, I found that paring it down really helped to focus me and my readers.
I can relate to that feeling. You want to serve as many as possible, but the interesting thing is that you probable will start to grow when you narrow down.