It's not just about sending emails
Over the past few years, people have learned that behind every freebie, there is someone who wants you to pay for something. So a “what to wear” guide or “join the VIP list” isn’t enough to make a mother sign up.
That’s why we need to do things differently. It needs to be something that connects with her on a deeper level, something that makes her feel seen and understood. And your email list is where that can happen.
You already know you need a list. But it gets stuck at “I don’t know what to say”, “I don’t want to bother people”, or “I’ll do it later”.
We remove that and set it up for you, so your list grows and mothers reach out already knowing they want to work with you.
Having an email list isn’t about sending something every now and then or showing up only when you have something to sell.
Not a “what to wear” guide or a list of locations. We’ll create something that makes a mother feel understood when she reads it.
Something that reflects how you see her, what she’s going through, and what matters to her right now.
So when she joins your list, it will feel personal, not salesy.
What we’ll do...
01. Create a freebie that connects with the mothers you want to work with
You don’t have to figure out what format to use or how to put it together.
Whether it’s a PDF, something in Canva, or a page on your website, I take care of the design so it’s done properly and ready to use.
You’re not left trying to make something look good on your own.
02. I design the freebie for you
03. I write your welcome emails for you
A four-email sequence with a clear structure, where each email builds on the next. You’ll answer a few questions first, so I can understand how you work, what matters to you, and what your clients need to know. From there, I’ll write the full sequence in your voice, helping her get to know you, trust your approach, and understand what makes working with you different.
I’ll connect your form, your freebie, and your emails so everything is set up and working. I’ll design your sign-up forms and emails inside Flodesk so they match your brand and your website, and add the forms to your site so they blend into your design. You’ll also get an email template you can use for your regular emails, so everything stays consistent moving forward.
04. I design and handle the full setup for you in Flodesk
We’ll work on how you share your freebie, including captions and posts for Instagram. So people actually sign up, your list starts growing, and it’s not just sitting there without anyone joining.
You’ll know how to talk about it in a way that makes someone want to be part of it.
05. Make people join your list
No more sitting there thinking “I don’t know what to say” or overthinking every sentence. No more starting an email, deleting it, and leaving it unsent.
You’ll know what to write, how to say it, and how to keep showing up without it feeling forced or like you’re bothering people.
06. Know what to write when you email your list
- Kate
"Josephine has taken something that felt enormous and overwhelming into focused, manageable steps that actually produce results"
I avoided building a freebie and welcome sequence for years because it felt like too much, and I didn’t want to create something generic.
Josephine helped me focus on who it was really for and what I wanted them to feel.
That shift turned it into something personal and specific, something I’m genuinely proud of, and not something every other photographer is doing.
- Candace
"Working through Josephine’s questions changed everything."
I started working through Josephine’s questions and they made such a difference. I had tried figuring this out on my own so many times before, but it always felt overwhelming and nothing ever felt quite right. This time felt completely different. I ended up with several strong ideas, and one that felt absolutely perfect, like it was finally aligned with what I actually wanted to create. So worth it.
Client experiences
The Flodesk Service
What's Included:
Your Investment:
$1,500 (or 2 payments of $750. Prices are in USD.)
Everything set up so your email list brings in mothers who already know you, trust you, and reach out ready to book.
- A freebie mothers want to sign up for
- Having your freebie designed for you
- Your welcome emails, written together
- Full Flodesk setup, handled for you
- Captions and posts to get people to join your list
- A plan for what to write to your list
What do you take care of when it comes to the setup?
I take care of the full setup for you. That includes creating your sign-up form and pop-up and adding them to your website so they match your design. I’ll also set up your welcome emails so your freebie is delivered and your emails go out automatically after someone joins.
On the back end, everything is organized with the right segments so your list is clear and easy to manage.
I’ll also record a video for you where I walk you through how everything works, so you know how to send your emails and understand what’s happening behind the scenes.
Is this only for Flodesk, or can I use another email provider?
This is built for Flodesk. It’s the platform I use with my clients because it’s simple to use, looks good, and makes this whole setup feel a lot easier to manage. If you’re using another platform, I’ll help you move your list over so everything can be set up properly inside Flodesk and work the way it’s meant to.
If you don’t have Flodesk yet, you can start here and try it out here via my link that will give you 25% off your first year, and a 14 days free trial.
I already have Flodesk and things set up, can I just get help with the freebie and emails?
I get that. And yes, you might be able to set things up yourself.
But this is one of those things where it’s not just about if you can do it, it’s about having it done properly so it actually works and doesn’t turn into something you keep adjusting or putting off.
This includes everything, so you don’t have to think about the setup at all.
You can leave it to me and go take a long, warm shower instead.
